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Goji berries

Pure Tuscan Goji


Gluten free   No preservatives   No added sugar    Yeast free   Lactose free   Alcohol free   No GMOs




Goji berries have been known for centuries in the Orient as a source of wellness.  Goji, indeed, is a berry rich in polysaccharides, mineral salts and, above all, antioxidants and has numerous functional properties for our organism.

We naturally think of China when we speak of Goji berries, but the plant seems to have originated in the Mediterranean basin where it did not develop like in the land of the Dragon, Tibet and Mongolia to be exact.

It was the Chinese who first understood its properties and included it in their millenary medicine, calling it “the fruit of eternal youth”.
Thanks to its high content of vitamins, minerals and polysaccharides, goji berries perform a adaptogenic and tonic action, they contrast physical fatigue and help the body to adapt and better face stressful periods.

Goji berries contain high levels of polysaccharides, or complex sugars that supply prolonged energy to the organism and are therefore important to fight lassitude, with a positive effect on mood, memory and quality of sleep.   Not surprisingly, they are taken regularly by sportsmen.
The polysaccharides present in goji berries stimulate the immune system and enables it to distinguish healthy cells from diseased ones.

Lycium barbarum, the goji plant, is a shrub that can reach a height of three meters, its leaves are lanced-looking, a color that veers between grey and green
Tuscan goji berries reach ripeness from July to September and, at our latitude, the harvest lasts until autumn.  The taste of the fresh berry is sweet with a slightly bitter aftertaste and notes of tomato and pepper.  The principal antioxidant in Tuscan goji berries is a red-colored molecule that belongs to the family of the carotenoids, zeaxanthin dipalmitate, which constitutes about 80% of it.  The form of this particular zeaxanthin is quite lipophylic and hence can be easily absorbed at the gastrointestinal level.  We can therefore assert that the world-renowned results of the university studies have demonstrated that the amount of zeaxanthin dipalmitate contained in the Tuscan goji berries is generally 15-20% higher than the best products available today on the market.

To consult the research of the University of Florence on Tuscan Goji, you can click here.

Nutritional characteristics:

  • Good source of carbohydrates, protein, fiber.  Low fat conent.
  • 18 essential and non-essential amino acids.
  • Minerals, principally:  calcium, potassium, iron, zinc, selenium, phosphorus, magnesium, copper, germanium, chrome.
  • Vitamins: B1, B2, B3, A, C.
  • Polysaccharides and monosaccharides.
  • Essential fatty acids including linoleic acid and alpha linoleic acid.
  • Phytosterols, including sitosterol.
  • Carotenoids: beta-carotene, zeaxanthin, lutein, lycopene.
  • Polyphenols, flavonoids.


Our fresh Tusacan goji berries, Lycium Barbarum, are grown and cultivated with great care and devotion in the Val di Chiana.  It is a simple organic product and, in its simplicity, rich in neutraceutic properties.
Our fresh Tuscan goji berries have many amino acids which are indispensable in our diet:  five fatty acids belonging to the Omega 3 and Omega 6 families; they contain zinc (the accelerator of metabolism), selenium, and iron; many vitamins (particularly C and A); carotenoids, especially Zeaxanthin dipalmitate, a strong antioxidant; phytosterol with anti-inflammatory properties, betanin, polysaccharides and simple sugars to support the immune system.

All of our products have the following characteristics:
Glutine free
No preservatives
No added sugar
Yeast free
Lactose free
Alcohol free

our numbers


In the Val di Chiana, we have selected and planted  8,200 Lycium Barbarum plants. We are among the principal European producers of Goji berry.  We are in the process of converting to Demeter and, with these techniques that respect the environment, we obtain products with unique characteristics.


Our land is in Val di Chiana (Arezzo).  It is here, in Tuscany, that the Goji berry has found its ideal environment in which to flourish.  We transform our organic Tuscan Goji berry into compotes, jams, and juices following artisan processes and use fruit and vegetables predominately from our region.


Our Tuscan Goji berry, a product of bio-dynamic farming, has demonstrated on average a 15-20% higher content of zeaxantina dipalmitato with respect to the best fruits in distribution.  Zeaxantina is the principal antioxidant in Goji berries, easily assimilated by our organism.


In 2015, we had our first, true harvest of Goji berries.  Our production of Tuscan Goji berry will increase over the years to about 100 tons of the fresh product.  We hope to reach this productive capacity in 2019.  The Goji berry falls into the category of supplements with antioxidant properties


Goji berry, an ally to our health

The nutritional value of Tuscan Goji berry is included in the so-called super fruit, true allies of our health.  They combat cell aging thanks to their high vitamin content, minerals, fibers, enzymes, antioxidants and fito-nutrients.


We are in the process of converting to Demeter

Our  cultivation of Tuscan goji berry in the Val di Chiana (Arezzo) is organically certified  and we are in the process of converting to Demeter.  Our company has launched important research projects with Italian universities which have verified the properties of our Tuscan Goji berry.


But open to the whole world

Bio Fattorie Toscane is an all Italian capital company, founded on a project of production, processing and valorization of the Tuscan Goji berry.   But our doors are open to the world and our products are valued and sought after even abroad.